Sometime back in the eighties, can’t recall the year or the date, on my way to work I got stuck on Lockhill Selma just before you get to Dreamland. There is a little rise on the approach to the traffic light and it was icy. It was no trouble getting up the little hill but I had to stop for the light. When the light changed the truck couldn’t get traction to go forward. The wheels would spine but not go forward. I decided to turn and see if I could go back down the hill and try another route.
As I passed going down the hill there were two other cars in the same position I just left. One did the same as I did turned and followed me. The other backed down the hill. When the car got to the bottom of the hill, he stopped and took off back up the hill and had no problem. The light was green so he kept on going. I was getting ready to do the same when the car that came down after me turned and made it up and trough the light. Another car went by me as I tried to turn around and go back up. That car had to stop for the light and of course got stuck.
That gave me the bright idea to park the truck and direct traffic. I started stopping cars on the flat part of the road and let them go when they could make the light. I got pretty good at it too. Timing the light by counting at first. I could send the traffic up just before the light changed to green then stopping them before it change and get them stuck again. Kind of fun trying to get the timing just right. Get the most cars through without any one getting stuck.
It kind of amazed me the way people took my stopping them, then going when I signaled. No questions they just took the direction and went on their way.
I was cold but I kept on doing it. Someone gave me a cup of coffee almost everybody waved. A policeman stopped by and I thought I was being relieved but he just called in that the situation was being handled and left. I guess they were very busy and was happy for the help. So I just kept on doing.
I was probably doing my traffic control. When a lady said she was too scared to drive up the hill, would I please do it for her. She was going to the HEB it wasn’t too far could I please help her. So I got in drove her to the store and walked back. Walking past the light the cars stopped and waiting for the light to change. As it did the cars had no trouble going. My job was done.
I walked back to my truck and turned up the hill and finished my drive to the shop.
What I had done that morning made me feel good all day long and when I think back on it I still feel good. What I did maybe helped a few people on their way. And the only one who knows I did it was me. The feeling you get when you do something like that is its own reward.
In business it’s the same thing. Doing a little extra just because it needs to be done is its own reward. Service industry calls for the guy doing the work to add a little extra every now and then. Redo a wire connection here tighten a screw there. Sees something that needs doing and do it. An Air Conditioning system has many parts that need to work together to preform properly. Taking the time to make sure everything is doing what it’s supposed to saves money for the customer and adds life to the system. Wanting to do the job well is a credit to the technician and the company he represents. Recommending modifications and improvements that add value and benefit to the customer is also a responsibility of the teck. Value and benefit to the customer will always guide Tasco in its recommendation to improve the comfort of our customers.
Service to the customer by Tasco, availability of parts and supplies by Ince Distributing and the quality and reliability of Trane. Value and benefit to the customer is what all three strive for.
“Mama” How can four little letters mean so much? A simple word that brings tears to my eyes and joy to my heart. Mother’s Day just passed last weekend my Mama has been with me all week. Looking back over the short time I was able to spend with her, I was forty when she died, it would still have been nice to have kept her longer. I never told her how much I loved her often enough, or how much I appreciated what she had to do provide for me growing up.
My Daddy got lost in life somehow and turned to the bottle to find his way. So Mama was left to get by on her own.
We did not have much but there was always food on the table and a roof over our heads. I don’t know how she did it but we managed. I didn’t even know we were poor because everyone around us lived the same including all of Mom’s side of the family. Now Mom was not one to sit and boohoo over her predicament, she just got up put on her big girl dress and started doing what had to be done.
That’s what brought me to San Antonio. Killeen where I was born was a small town with limited opportunity, so she packed up and moved us to the big city. I think someone told her that she could get a job as a seamstress at a place called Finesilver. That did not pan out but it did not take long for Mom to find a job. Handy Andy was the answer. Working in the butcher department and she was there till she retired twenty years later
She was always concerned about her customers, she seemed to know they had a question before they did, not pushy but informative, but anyone who paused long enough for her to get a word always seemed to enjoy what she had to say. In a checkout counter, if there was a line, she would know everybody in that line, most of their children’s names, where they lived and what they wanted for Christmas. Not only would she talk to people but they talked to her. She had that way about her. She could have sold ice to the Eskimos but she was not that way. She was there to be helpful and friendly not to influence. “Hello honey, how are you today. Yes that cut looks pretty, nice but this one is a better deal, besides this will be on sale later this week and you can save by buying it then.” So maybe the store lost a few cents because of her but she sure bought them a lot of loyal customers. “Well Irene what do you think of this one” the customer would say. They always knew they could trust the answer when they asked Irene.
It was a beans and cornbread, sometime cornbread and sweet milk, fried cabbage was always good, or boiled collie flower, for supper with bacon and biscuits for breakfast kind of childhood. But with the mother I had you know I think it was great. Thanks Mama.
None of my Mothers siblings went past the 8th grade in school but they had PHDs in life. How to earn your way and be there to help the other guy when someone was in need. All my cousins were brought into this world by their Aunts, they never saw a Doctor till a few days after they were born. When you needed help all you had to do was ask. Relatives and friends would show up to get you through it, all for a good meal and a hug. It just what you did. It showed a lot of love for your fellow man. No payment required I’ll need some day and you can be there for me.
In business, one of the most important things you can do is be responsible and available. When a customer calls be ready to help and have a solution for their problem. Yes mam we can take care if that, we are on our way. Yes this too will pass and with Tasco it’s taken care of immediately if not sooner.
TASCO as the HVAC service company, Ince the distributor and the industry standard product Trane, is like Mamas family were here to help. All we need is your call and someone to make the cornbread.
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My Aunt Nancy was a real farmer and she loved it. Taking care of the animals. Planting the garden. Working in the fields, giving the crops the best chance to produce in the dry Texas climate. Feeding, milking, keeping the light going that provided warmth for a new brood of chicks so they could produce eggs and drum sticks in the summer. Getting up in the middle of the night when she heard a ruckus to see if there was a fox or maybe a snake after her chickens. Whatever came along she was there to help. Hand feeding the young ones when the mother rejected them or nursing them back to health if they were injured or sick. It was all part of her day.
Putting the food in the top to receive what came out the bottom. That’s the production process for milk and eggs. Plant and water and watch the seeds spring to life to generate there contribution to the farmers table.
Everything we would eat at her house, she would have a hand in the life it took to make it. My Aunt Nance was always knee deep in life. Connected with everything as she brought about a partnership. It’s like you take care of me and Ill take care of you. That extended not only to the things she nurtured, but to the neighbors as well. You need help just call and she would come running. Connected to life in so many ways. When I asked her later in life how she kept up with all she had to do? Her answer was simply that was her life , she did not know anything else
Connected? Today we have do business with so many people that we don’t know. Advertising, a referral, Angies List and people on Google. When we need help, sometimes we just have to hope we are making a good choice. Its all ways nice to have someone you have used before and have a rapport with. Earning trust and keeping it is the key to any business. That is why I sell Trane, use Ince as my distributor and work every day to make TASCO your Air Conditioning provider. Trust must be earned and you have to work hard to keep it As Aunt Nancy would say if I can help just call and Ill come running. We will be there for you.
It does not seem like I started this business that long ago, but I guess it’s been a while. The reason I say that is I just got a life time membership in an organization I belong to. I think it takes twenty years of service and after reaching the age of sixty five to get to that point. Many stories come to mind as I think back over the years, but what I’m thinking about today is my years of business.
The great thing about being in a home service like air conditioning is you get invited into people’s homes to do your job. You have time to visit and become friends as well as customers. People will have coffee ready maybe a piece of cake or cookies. Sometimes a bag of tomatoes or jalapenos could be a bunch of cookies for the road. People are just really nice and naturally good when given the opportunity. They show their appreciation of the service you provide and the time you take for some conversation. It is something I really miss. When I first started out, Mel, my co-worker and I were making the calls as I was starting the business. Building a customer base one cup of coffee at a time. Knowing each customer’s name and a lot of their family history. More of a social call than doing business. Some great things happened to us that showed me just how great people are when given the chance. Let me tell you about one such stories.
It was about 6:00 PM one work day when the phone rang. It was a customer that we had been servicing for sometime. He said he would appreciate it very much if I could come over. His air conditioner was not working properly but he would understand if I couldn’t. I said not to worry and that I was on my way.
When I got to his house it didn’t take long to find the problem and get the cooling going again. I walked into the house to find him and just inside the front door was a sign that said, “PLEASE JUST COME ON IN AND HELP CELEBRATE THE LIFE OF MY WIFE.” As I walked pass the sign, he came towards me, put out his hand, and thanked me for coming. I had a hard time talking. His wife was a great woman and I enjoyed visiting with her when we did their work. He said she enjoyed us too. I asked what had happened, and he told me about her illness and that the passing had been coming for quite a while and she was now in a better place.
I thought how he had been almost apologetic for calling me so late in the day and expressed it to him. Such an evening with what he was going through of course I would be there for him. He looked at me with such sad eyes and said he knew I would be there if I could but he didn’t want to feel bad if I couldn’t. I shook his hand and left saying I was sorry about his loss or something to that effect. I did not want him to see the tears forming in my eyes at how touched I was by this moment. His words, “I did not want you to feel bad if you couldn’t come.” What compassion he showed me when he himself was hurting so bad.
When you have people like that come into your life, it is so giving. “The coffee’s ready, have some cake, here’s some veggies I picked fresh this morning so you could take them home to your wife.” You really get motivated to do the best you can for them.
You want to learn how to do a better job for them. Ed Fleming’s words, “Learn how to do the job the right way, then do it the right way.” have become my philosophy. Going to technical schools and seminars, trade fairs and manufacturer’s presentations keeps us on the far front of our industry. Knowing why the variable speed application in Trane’s new Tru Comfort series lets me know the value in presenting this product to my clients. Knowing the support I will receive from Ince my distributor, the constant training of our techs and installers gives me confidence in TASCO’s ability to do our best to serve our customers today and going forward. They deserve our best, to constantly improve the knowledge and application of our product that is what we will provide.
Trane , Ince, and TASCO provide the level of comfort and value you deserve.